August 7, 2008
When people partake in activities that suppress their frontal lobe, they are more likely to augment the effect by engaging in additional suppressant activities.
A case in point would be the experience of people frequenting bars where syncopated rock n’ roll music is played. The louder the music is played, the faster people drink, with the end result being an increased consumption of alcohol. A French study published in the Journal of Alcoholism Clinical and Experimental Research supported this conclusion, finding that turning up music caused people to drink more alcohol, but in fewer gulps. The study, which was led by Nicholas Gueguen, observed 40 men ages 18-25 at two bars on three successive Saturday nights.
Topics: Health News